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Identity Guide: Promoting the Medical Reserve Corps Identity

Introduction

This guide serves as a resource to help promote and build awareness of the national identity for the Medical Reserve Corps (MRC) program. It provides the information necessary for local MRC units to effectively communicate their role and function in the community, including the value they bring. It also will help reinforce a consistent image and message about the MRC nationwide.

This identity is meant to complement, not replace, the local identities MRC units already have established. However, when the national identity is used consistently and with a local identity, the national identity will help build awareness and recognition of the work and contributions of local MRC units.

Contents

• Core Identity Elements
• Positioning Statement
• Using the MRC Logo
• Incorporating Local Identities
• MRC Logo: Color Variations
• Incorrect Logo Use
• Correct Logo Use
• Steps to Request Use of the Logo
• Tagline
• Typography
• MRC Color Palette

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Last Updated on 11/24/2009